![]() Unlike newsletters from B2C or ecommerce brands, which aim to promote specific products or seasonal sales, a B2B newsletter usually supplies content such as thought leadership material, industry reports, or key business updates.ī2C marketers often directly attribute sales to specific newsletter campaigns, while B2B newsletters aren’t as often last-click revenue generators. This newsletter is usually sent through email with several general business goals in mind. And they’re the most commonly used form of B2B marketing content.Ī B2B newsletter primarily offers a way for your business to connect with your existing customer base and any other potential contacts that may be interested in what you have to offer. Related Content: Tips & Best Practices to Create the Best B2B Newsletter What is a B2B Newsletter?ī2B newsletters can be categorized as an extended branch of email marketing tactics. And you’ll also find a list of some of the best b2b newsletters that you can use as an example of what successful formats look like.īefore going to the list of the best examples, let’s answer some basic questions and outline key facts you need to know. So let’s dive into why 8 out of 10 B2B marketers believe in the success of email content distribution. B2B newsletters in particular have become increasingly popular.Ībout 77% B2B companies send a regular marketing email newsletter. ![]() ![]() This marketing tactic establishes your expertise within a designated topic while allowing you to distribute curated information to subscribers via email. ![]() Newsletters offer a fantastic way to build your brand reputation and form relationships with a target audience.
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